Know where the demand is. Put your team on it. Pay for the ground you cover, not for the number of people using the tool.
demandPILOT finds the facilities on your ground that are showing staffing demand, ranks the best opportunities, and turns that into one weekly plan on your team’s screens. What it is, and a week of using it →
Eight questions, fifteen minutes, no card and no call.
| One nursing home taking two nurse aides and one LPN a week | 60 hrs |
| At a $30 bill rate, billed revenue a week | $1,800 |
| Across a month, about 4.3 weeks of it | $7,800 |
| At about a 26% gross margin, a month | $2,000+ |
| The largest region on the card, a month | $1,200 |
One account, and you are ahead of it before you win a second.
Illustrative. What a month actually returns depends on your own bill and pay rates, the hours the facility takes, and how many weeks it takes them.
Every state in one region and every market in it — not only the ones you work today. Priced on how much agency nursing is bought inside it, region by region. The nine and their prices are listed below.
Every nursing home in America, every region, one price — and the ceiling on everything else: your regions added up never cost more than this.
Just your own state, cut to where your people actually recruit and built to order. Priced on how much agency nursing that state buys.
No per-seat fees · Billed monthly · Stop any month · Setup $250 once, waived on a twelve-month agreement
The price of each region is set by the share column: that region’s slice of all the nursing hours bought from staffing agencies in America last quarter, from the facilities’ own federal filings. You pay for the size of the prize. More than 3 million hours is $1,200, 1.3 to 3 million is $1,000, under 1.3 million is $800 — and whichever you take, it covers every state in that region, not only the ones you came for.
| Region | States | Nursing homes | Share of US agency hours | % of homes buying agency | A month |
|---|---|---|---|---|---|
| Northeast | NY · NJ · PA · DE | 1,623 | 32.9% | 75% | $1,200 |
| Great Lakes | OH · MI · IN · IL · WI | 2,819 | 15.3% | 59% | $1,200 |
| South Atlantic | MD · DC · VA · WV · NC · SC | 1,238 | 11.9% | 63% | $1,000 |
| Upper Midwest & Plains | MN · IA · MO · KS · NE · SD · ND | 1,827 | 8.7% | 60% | $1,000 |
| New England | ME · NH · VT · MA · CT · RI | 783 | 7.8% | 75% | $1,000 |
| Southeast | GA · FL · AL · MS · TN · KY | 2,021 | 7.2% | 39% | $1,000 |
| West Coast, Alaska & Hawaii | CA · OR · WA · AK · HI | 1,511 | 6.5% | 51% | $1,000 |
| Mountain West | CO · UT · NM · AZ · NV · ID · MT · WY | 750 | 4.8% | 60% | $800 |
| Texas & the South Central | TX · OK · AR · LA | 1,907 | 4.8% | 47% | $800 |
Your salespeople have a fixed number of hours to find, research and call prospective clients, and every hour spent on a building with no apparent demand is an hour that could have gone to a better one. The federal staffing filing, the facility register and this week’s job postings are open to anybody, and so is the phone book. What you are buying is the week nobody at your agency has: the reading, the arithmetic, and the short list at the end of it.
A salesperson could go and find which facilities buy agency hours. It would take days per state, it would need redoing every quarter, and the job postings would be stale before the spreadsheet was finished. So it does not get done — not at your agency and not at your competitors’.
Three tests on every licensed facility on your ground: already pays an agency, short of the staff its own residents need, trying to fill it itself right now. The ones that fit all three are the top of your list, and the arithmetic behind each row is shown so you can check it.
Nobody asks for a refresh and nobody maintains a list. Monday is a different page because the postings moved and the filings were re-read, and what changed since last week is called out rather than left for you to spot.
The buildings screaming red are this week’s first calls. Underneath them is the rest of the week: who just started advertising, whose agency share jumped, which buildings sit next to a contract you already hold. So your team has something considered to do Tuesday through Friday rather than whatever they think of.
Everything in this category sells the whole country, priced per person, built on who is advertising or on a model of who might move. demandPILOT reads what the buyer itself filed about what it already bought. Here is what each one claims to tell you, and what it costs.
| What you get |   | myScout | Definitive Healthcare |
ZoomInfo | Apollo / Sales Navigator |
|---|---|---|---|---|---|
| Every licensed facility in your regionevery building that could buy from you — not a list of the ones you have already called | ✓ | — | ✓ | — | — |
| Which ones are short-staffedfrom the staffing return the facility files with the federal government, four times a year | ✓ | — | — | — | — |
| How much each one already spends on agency staffits own reported share of nursing hours bought from agencies | ✓ | — | — | — | — |
| Which ones are advertising right nowjob postings, re-read weekly | ✓ | ✓ | — | partial | partial |
| What the market paysa bill-rate model off published pay, by role | ✓ | — | — | — | — |
| Your own contracts and people on the same mapwhere you already hold agreements, and where your staff actually live | ✓ | — | — | — | — |
| Contact records for cold outreachnames, emails, direct dials at scale | — | ✓ | ✓ | ✓ | ✓ |
| Priced by | the region | the seat | the seat | seats + platform fee | the seat |
| What five people pay, a month | $800–$3,600 | $995 | ~$4,170 | ~$2,790 | $595 / $750 |
| What twenty people pay, a month | $800–$3,600 | $3,980 | not published | not published | $2,380 / $3,000 |
Read the last two rows together. demandPILOT is not a contact database — if what you need is ten thousand email addresses, buy Apollo, it is $595 and it is very good at that. What demandPILOT is for is knowing which buildings are worth the call, and nothing else on this table answers that from the facility’s own filings. A blank means the vendor makes no such claim on its own site; it does not mean we tested it and it failed.
Where those prices come from. Apollo.io Organization is $119 a user and LinkedIn Sales Navigator Advanced about $150, so five seats is $595 and $750. myScout publishes $199 a user — Pro is $995 at five seats, Signature $1,495, and twenty seats is $3,980. Those four publish their rates, and the rows above are simply that rate times the seats. ZoomInfo and Definitive Healthcare publish nothing; ~$2,790 and ~$4,170 are the median contract actually paid, from Vendr’s aggregated contract data read September 2026 (n=1,573 and 33), divided by twelve — which is why there is no twenty-person figure for either. Also in the category: Cognism at about $2,730 (n=94, same source) and Trella Health, which publishes no price. demandPILOT’s range is the whole published card, the quietest region to all nine, at any headcount — a single state is quoted below it. Prices read September 2026; if you are holding a current quote from any of them, send it over and we will check ours against it.
The three sizes buy the same product on a different amount of ground. Nothing on this list is an add-on and none of it is priced per person.
Yes, and it is quoted rather than listed, because a state is cut to your own recruiting ground. Tell us where your people are and the number usually comes back the same day, with the facility count and the agency demand behind it.
No. The price is for the ground, not the seats — three people at your agency or thirty, it is the same number, now and after you hire.
No. It is billed monthly with no prepay and nothing to escape — stop any month and it stops. Setup is $250 once, the cost of cutting your map, and a twelve-month agreement waives it.
Days. We already hold the federal filing for all fifty states and 14,487 nursing homes, so setting up your account is collating the data around your own ground rather than going and finding it. The last eleven markets went up in a single afternoon. Wherever your people are, it is same-week. What happens after you sign →
A demonstration market is open to anyone right now — no sign-in, nothing asked. It is the whole product running on the real federal filings, with invented facility names. Look at it, then tell us where your people can staff, anywhere in the country, and yours is on your screen the same week.
Rather talk it through first? Book twenty minutes · or see what happens after you sign
Or just write: kevin@connollyworks.com · (315) 715-1644
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